"Quality over Quantity over Quality"

God Rekidz was founded by Jonathan Bruce, Leonard McMullen and Nic Jukes in 1996 and operates as an independent recording label.

In 2007 God Rekidz, became an Incorporated Society as the founders gained more peer support for their projects.

God Rekidz is a not-for-profit Incorporated Society whose volunteer membership works to further the aims of outlined in the Society's rules.
These rules include:
1) Encourage and organise exchanges internationally;
2) Create a New Zealand based community for experimental electronic;
3) Have an online presence for research and archival purposes;
4) Create promotional materials and events to help further these aims.

God Rekidz, the label, is also a non profit web-based collective and forum of experimental electronic and acoustic musicians, as well as written and spoken word artists from such countries as America, Brazil, Russia, Scotland, Japan, Australia, Canada and New Zealand. Our philosophy of "Quality over Quantity over Quality" translates into a "dress code-free" approach to musical appreciation and distribution. To date we have released more than 180 free-to-download full-length albums with accompanying printable artwork and in the last 12 months have facilitated the transfer of more than 1,029 Gigabytes and average about 2800 hits to the site per day.